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After the 2006 NAR Profile of Home buyers and sellers and" The Pew Internet and American Life Project, "The Internet is quickly becoming a valuable tool for consumers in the market to buy a house. Important statistics support this claim, as the traditional method of buying a home is equipped with modern technology.

1. When real estate companies have been following its use of a website, an overwhelming majority (87%) report that they have a company website.

Real estate companies with a website

Yes - 87%

No - 9%

No response - 4%

2. If Internet consumers bought houses, a large percentage (81%) of them continue to work with an agent or broker, in the purchase.

Method of home buying those Internet --

Agent / Broker - 81%

Direct from Builder - 10%

Directly from previous owner - 5%

No response - 4%

Source: 2006 NAR Profile of Home Buyers and Sellers

3. Real Estate Agents to diversify their online offerings. Most Realtors ® have offers for different types of sites, including 30%, with a franchisor's website.

Mediation of Realtor ® Offers

Realtor.com - 82%

Local Realty Firm Website - 76%

Local REALTOR ® Association Web site - 50%

Franchisor's website - 30%

Broker IDX / Broker Reciprocity mechanism Website - 29%

Source: 2006 NAR Profile of Home Buyers and Sellers

4. As a result of the use of the Internet, home buyers are inspired to take action on the purchase of their new homeland.

Measures, as a result of the use of Internet web-site (%)

Fuhr by / viewed a home - 74%

Went through a house - 61%

Found agent search / buy home - 23%

Source: Realtors ® and Technology: The 2004 National Association of Realtors ® Technology Impact Survey Report

5. The biggest majority of consumers with a real estate broker and / or the Internet as a source to find a new home.

Information Sources Used in Home Search

Real estate agents - 85%
Yard Signs - 63%
Internet - 80%
Newspaper - 55%
Home book / magazine - 34%
Open Day - 47%
Builders - 26%
Television - 11%
Relocation Company - 5%

Source: 2006 NAR Profile of Home Buyers and Sellers

6. The proportion of all Internet users who are online to search for information about a place to live, has in recent years.

Percent of all Internet users who are online for an apartment

2000: 27%

2004: 34%

2006: 39%

7. Current trends show a direct correlation between age and use of the Internet to gather information about a place to live. In general, such as age increases, consumers' Internet use decreases.

Internet users who are online for information about a place to live, by age category:

18-29 years: 51%

30-49 years: 43%

50-64 years: 27%

65 + years: 15%

Source: The Pew Internet & American Life Project, December 2006

8. For the consumers who actually a new place to live, in the period 2004-2005, half of them (50%) responded that the Internet had played a role in them, that changes in their lives. The way these respondents, one third (33%) said that the Internet had played an "important" role in their decision. Another third (33%) said the Internet played an "important" role, and a final third (33%) said the Internet played a "minor" role in their decision. This shows a significant increase in the last three years.

2002 2005

Buyer, who said the Internet played a role in its decision 38% 50%

Internet role in their decision

The crucial 9% 33%

Important 13% 33%

Minor 16% 33%

9. Internet users increasingly use case in relation to on-line resources to which they would otherwise not be able to reach.

Internet users who use "Virtual Tours":

November 2004 45%

August 2006 51%

Internet users, the online ad sites:

September 2005 22%

August 2006 30%

Source: The Pew Internet & American Life Project, December 2006

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