usa real estate directory

Ask ten different real estate agents, what are the best tools for marketing and you get ten different lists. So perhaps the title of this article should have" experience in Brandon "tacked on the end.

I have below is a list of what my best options for real estate agents to promote themselves (and offers) in the modern economy.

Item # 1 - Effective Website

In those days, a real estate agent without a website is an agent who loses a lot of potential business partners. In addition to recommendations (see item # 5), most home buyers and sellers to real estate agents online.

Perhaps it is a Google search for agents in their area. Maybe they stumble on an online article that links back to the agent on the spot. Or maybe they "stumble on" the agents of the site where the exploration of the local property market. But for all this to happen, a real estate agency needs a solid web site with useful content, tools and resources.

Here are some of the things that you should be in your real estate website:

* Listing data type
* Consumer education resources
* Many of the original keyword content
* Lead Generation Systems
* Regular updates, perhaps through a blog
* Basic Website Usability and organization

Secret to success: The number of real estate websites have exploded in recent years. You must work hard to make your site better than your competitors - more organized, more informative and better designed. It takes a lot of time, energy and money to make it right, but the chances are always permanent.

Item # 2 - Internet Visibility / Web Presence

A few years ago, an agent can be a 5-page website to generate business. People would eventually notice that, because there are not many of them competiting for attention. It is evident, that all changed. To register online today, you need more than one real estate Web site - you need a highly visible part of multi-web presence. This could be the main site, search engine optimization (SEO), a blog, online articles and press releases, and other strategies.

If your online activities in this way, you will be activated on something that already occurs. The people are already online by the thousands for research in their local real estate markets. So, if your Web site, you are tapping into an online marketplace that already exists.

Secret to success: Of course, all of the Web traffic in the world do not do something good, unless you convert some of that traffic in and investigations. So, while your Internet visibility is certainly important, you also need some of your energy on the development of effective lead-generation systems for your website.

Item # 3 - Direct Mail (when used properly)

Many real estate agents spend their time and money on postcard marketing, but only because they have everything wrong. I know this for a fact because I have worked for more than one direct-mail companies. But with the postcards, it is not the marketing medium that does not work - it is the faulty equipment, that many agents use.

One of the main advantages of this strategy is that you know where your direct mail piece will be. You can select certain areas, a postal code or city. You can view a list of people who live in apartments and send them a targeted message to move up to homeownership. You are practically guaranteed that every person who has your card in the e-mail is to at least look at the (more than you can say for other forms of marketing).

Secret to success: You need a really good reason to send a postcard to a wide audience. "" I am a new real estate agent in town "is not a good reason. Start with a big idea, an event, a unique product or service, and your direct mail campaign around.

Item # 4 - The log yard (An Oldie But a Goodie)

Apart from basic word-of-Mouth Marketing, I would say that the real estate sign is the absolute oldest of the real estate marketing. As long as properties were bought or sold, there are people putting up signs to direct traffic to the sale. Okay, so they are not so glamorous as a brand-spanking-new website or a brochure. But they have been working for decades!

Secret to success: Do not over-think the process of acquisition of real estate signs, not exceeding the purchase of them. Everything you really need is a professional-looking product with basic information about them. Not valuable character space with slogans or other useless items. Keep it simple.

Item # 5 - Great service to customers

For many real estate agents, referrals even more companies than any other real estate marketing technology. People are more willing to trust those who they know. So, if a friend or family member, so good things about a real estate agent is the person more than anything the agent might say.

The key to get recommendations, of course, is to provide great service. Through the proactive during the real estate transaction, and by your customers about the way along, you have a better chance of referrals later on the road. Of course, it is also helpful if you can help them buy or sell a home effectively!

Secret to success: Do not be afraid to follow up with customers after the sale, either. This is a great way to stay in their minds, which leads to even more recommendations. There are many occasions where you can create a short e-mail or postcard in the past customers - on their birthday, to leave on their one-year anniversary home buyers, etc.

Brandon Cornett publishes a series of websites related to real estate marketing, mortgage lead marketing strategies and more. More marketing tips, visit the author on the Internet at http://www.smartmortgagemarketing.com