us real estate directory

blogs are certainly a trend-marketing tool for a variety of industries, but it seems to be white hot for real estate agents and real estate brokerage firms. Unfortunately, most of them are haphazardly tried Just. This approach could actually do more harm as well - they are part of your brand.

So, if you have a blog - do it right.

Be Real (hopefully this is interesting)

One of the cardinal rules of blogging to be Real. The early beginnings of blogging were on spontaneous recording reveries. Get this.

You can use a professional, but your personality and passions. A blog provides an informal area to people like you and form deeper relationships. Imagine a phone call from a potential customer just because they both love diving.

Make It Local, Hyper Local

Real Estate is a local business. Customers want to know that your neighbors and your interests are. Customers want guarantees that you know the real estate market and the local community.

Share your community service, local participation and insights into the community. A blog is a great place to discuss your visit to the Planning Commission to the new cycle path, or the elementary school, funding for a new playground, or that your daughter straight All-State in football.

Fill it with pictures

When people sign up for a house or a Realtor they want to ensure that they are in a good neighborhood. "" Nothing makes this history come alive like images.

Give your readers an idea of what you represent. They serve the community:

* The apartments
* Schools
* The Library
* The recovery
* People
* The events

Sell your images, the community and you as his representative.

Explaining Current Trends

Buying or selling a home can be. Buying and selling is usually a single or at least rarely financial transaction. Many readers are not compatible with the current state of the market. Use simple language to make them faster.

Your blog is an informal tool for monitoring and simplify real estate trends. It can also be used to explain how the national trends and reporting in the media influenced your community.

Educate and guess

Begin your training before they get you. Nobody likes the feeling of not, or surprised. The more information you provide simple and clear expectations, the better your results - more questions and smoother transactions.

Real estate blogs should be about commitment, relationship building, and comfort.

Questions answered

More than likely that your blog readers are there, because they have questions. Make them feel like you are open to engagement. Ask for evaluations. Encouraging comments. Respond to all questions.

Seed of the discussion, if you have, but people talk about in your blog.

Do not forget your contact details

Comments are not the only way to make your readers a conversation with you. Make sure that many alternatives for people who you are in a way most convenient - phone, email, IM, Twitter.

If - can react rapidly.

Mortgage proposals

Real Estate Agent Referrals guard as currency and rightly so. But more than ever, leading mortgage brokers understand the Internet and Web traffic. Show your customers that you have viable options for financing their new home.

These suggestions, tips and links as evidence of transparency. The readers have a higher degree of comfort that you are given opportunities, not steered Commission recommendations.

Present your network

Remember, there are often two sides to every real estate transaction. Blog Rolls and links to mortgage lenders offering financing solutions. Also links to other real estate agents, your customers can find representation for their counterparts buying or selling in another market.

References and discussions with other real estate professionals also supports your reputation and credibility in the industry. Building a strong and mortgage broker network brings you customers.

Do not talk to like-minded people!

Although a good professional network is valuable, do not waste your blog to this juice. There are a number of professional organizations, forums and communities. Your blog should be about your customers. They wander around in the dangerous world of cyberspace in search of answers to them a safe and happy at home.

Bill Rice helps companies convert Web traffic to buyers. He is a recognized expert, consultant, author, speaker, and entrepreneur in online lead generation.

Bill Rice is passionate about the social Web (Social Media), online community building, and creating online experiences. Bill Rice regularly applies the passions to design and write money to lead generation projects for its customers. Tell me about your project, it's about conversion! or urgent leads.