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A few weeks ago I blogged about the cheapest and most effective source for new real estate business. In case you missed it, the answer is past clients.

Here is a short "fact remembrance" before we continue ...

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According to the 2005 REALTOR ® Technology Survey efficiency, together with the Center for REALTOR ® Technology and the National Association of Realtors ® ...

"" About 64% of respondents indicate that they have with their past clients 1 a.m. to 4 p.m. times per year. About 18% of their past customers with more than 6 times per year. ""

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In today's world, where life moves very fast and furious, with your most recent customer 4, 6, 8 and even 10-times a year is simply not enough to secure your position as "Realtor ® Number 1" "firmly cemented in their subconscious.

Just think of the so ...

If you truly offer your customers a special or specific type of service that they really can not anywhere else in their market (and only you know that), then they are always on them. To not do so would be simply irresponsible.

You can find out about yourself that your clients' real estate coach ... you help them only so much in the "off season" when they are not on the market, as you do, if they are "in play". "

Here are some ideas to help you the technology to develop a stronger relationship with existing customers and build your unique value in the eyes and mind.

METHOD 1: The formation that never Ends

Get an autoresponder service, or "e-mail-Drip", "as some people call it. Basically you are, by a series of e-mails, you are to your customers automatically at predefined times ... forever.

This is not a new concept, but it is something that few do so consistently. And that is where the real power.

It is important that the e-mails must be the true value for your customers, even if they do not buy or sell in the next six to twelve months. And you have the stage, they know in advance about what you do for them.

Something like, "" Most of my competition gets you like a hot potato after your treatment. They are on the lookout for the next piece of business and can not more of them again. But I have a much long-term approach to my real estate business. I expect that you call me back when you or a friend need real estate services, so until then I will continue to value and help you anyway I can. As part of this value, I will give you a free subscription to my "101 Tips and Tricks for buyers and sellers, even if you just bought or sold. ""

Well, just go and a few hours of brainstorming and your real estate experience. Make a list of 101 tips that you think your customers should know - things that really help to make the next time ... Craft a helpful e-mail to everyone, and they go every two weeks. That's 4 years worth of e-mail without lifting your finger when it is configured.

This will be a lot of work, but only once and the advantages and over again.

Method 2: Become a trusted source

This technique also uses an autoresponder ...

The idea here is to have regular contact with your customers, but not for the purpose of discussing real estate. Their goal is to provide a deeper level of trust and position themselves in their minds as a true consultant: someone who is really looking after their welfare and is willing, when it again and again.

To go around the different dealers in your market and tell them that you are with them in emails to your customers. Ask them if they want to be a gift or a kind, special for your readers. Sprinkle in some e-mails about your customers need places to visit, what they should know, things to do ...

Your goal is not to talk about real estate, it is really helping their surroundings ... Your Market ... the place where you are the expert.

And as long as your e-mail, "" Evergreen "," ie they are not time sensitive, once the system as it runs clock work.

You have worked hard to provide customers with satisfaction, but this is only the beginning. Build your relationship over time requires an investment from you, but there is no reason that you can not use technology to exploit that investment. It is the return on your efforts exponentially.

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